Old El Paso is Huddling with the Watt Brothers to Rewrite Tailgate Playbook with Tex-Mex Lineup

Old El Paso is huddling with football’s hottest trio — J.J., T.J. and Derek Watt — to upgrade game day food options. While the brothers might compete over everything from who makes the best taco to who can eat the most tacos, they can all agree that there’s no better football meal than a Tex-Mex feast with Old El Paso. The Watt brothers and Old El Paso have the plays to tackle typical tailgate foods with “So. Many. Pasobilities” from Old El Paso’s versatile product roster, from seasonings and sauces to taco shells and taco kits that add a kick better than any field goal.

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Old El Paso is Huddling with the Watt Brothers to Rewrite Tailgate Playbook with Tex-Mex Lineup (Photo: Business Wire)

“My brothers and I have been eating Old El Paso products at the dinner table since we were kids, so we’re very excited to now have the opportunity to officially join the Old El Paso team,” said J.J. Watt, three-time AP Defensive Player of the Year. “Let’s be honest, who doesn’t love Tex-Mex, tacos, seasonings and sauces? We certainly do and we can’t wait to share some of our creations with football fans everywhere throughout the season.”

Watch T.J. Watt literally tackle the average game day snack while defending the finest game day food in a new Old El Paso ad spot inspired by “The Waterboy.” All three brothers meet in a commercial (view here) that riffs on the classic football comedy, which shows Old El Paso’s Tex-Mex options taking their rightful place as game day snack MVPs. The spot, directed by the original “The Waterboy” director, Frank Coraci, debuts this football season.

“People love football and people love Old El Paso — and we’re thrilled to connect the two in “Taco Boy,” an epic spot featuring legendary football players, a blockbuster movie, and even a Hollywood director,” says John Cornette, Chief Creative Officer of EP+Co, the creative agency behind the campaign and ad spot. “Communicated best by T.J. Watt when he tells Hot Dog Man, ‘I love tacos very much and now you know that,’ the work positions Old El Paso as the ultimate football food — and gives audiences a reason to believe the brand is perfect for game nights and beyond.”