EQS-News

Heliad Equity Partners GmbH & Co. KGaA: Heliad leads the follow-on financing for the BBQ brand Burnhard

EQS-News: Heliad Equity Partners GmbH & Co. KGaA / Key word(s): Investment Heliad Equity Partners GmbH & Co. KGaA: Heliad leads the follow-on financing for the BBQ brand Burnhard 22.09.2023 / 11:38 CET/CEST The issuer is solely responsible for the content of this announcement. Heliad leads the follow-on financing for the BBQ brand Burnhard

Frankfurt am Main, September 22, 2023 - Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5) is once again investing in Burnhard through follow-on financing in the mid-single-digit million range. The financing round, totaling EUR 20 million and consisting of both equity and extended financing lines, serves the development of scalable structures and processes to continue the strong growth course by tapping into new markets.

Since 2018, BURNHARD has revolutionized the German market for grilling devices. The product range includes gas grills, pizza ovens, smokers, and associated accessories. These products have been awarded the Red Dot Design and the German Design Award. Through their direct-to-consumer sales in Germany and the Netherlands, as well as with distribution partners in Israel and Switzerland, the brand grew to a revenue of 40 million Euros in less than five years.

"We work very closely with customers and influencers and incorporate their feedback into our daily work. With our direct sales model and agile structure, we are able to respond quickly to market changes, which is a decisive advantage in these current times.", comments company founder and CEO Marius Fritzsche-Rüschenbeck.

"BURNHARD is selling a way of life, the grill comes free. Differentiation in the BBQ segment isn't easy, but BURNHARD has struck a chord and delivers quality that is unique in its price range. We are very excited to shape the next growth phase with the team.", says Falk Schäfers, co-CEO of Heliad.

 

About Burnhard

BURNHARD is a brand of Springlane GmbH. Since its foundation in 2018, the community brand has been shaking up the traditionally occupied market for grilling devices in Germany. With its D2C approach in Germany and the Netherlands, and with distribution partners in Israel and Switzerland, BURNHARD has a turnover of 40 million Euros in five years. The product range extends from gas grills to pizza ovens and smokers, and the appropriate accessories.