Hologic to Expand Outreach During Breast Cancer Awareness Month

Hologic, Inc. (Nasdaq: HOLX), a global leader in women’s health, today announced a series of activities promoting the importance of breast cancer screenings throughout Breast Cancer Awareness Month, including a global partnership with Know Your Lemons, a nonprofit organization committed to improving early detection of breast cancer worldwide through creative and empowering education. To kick off the month, Hologic Chairman, President and CEO Steve MacMillan will ring the Nasdaq opening bell on Monday, October 2, with Hologic employees as well as tennis legend and two-time breast cancer survivor Martina Navratilova.

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#KnowBreastCancer Take action to save your life. (Graphic: Business Wire)

“For the past 17 years, Hologic has rung the Nasdaq bell at the start of Breast Cancer Awareness Month to draw attention to the impact breast cancer has on our communities and to highlight the enduring need for broader awareness about the critical importance of regular screenings and early detection,” said MacMillan. “We are thrilled to be joined again at the bell ringing by tennis great Martina Navratilova, who has inspired so many as a phenomenal athlete and now as an advocate for cancer awareness and women’s health.”

This year, Hologic will also partner with Know Your Lemons, which works to improve early detection of breast cancer through symptom and screening education in a fun, accessible and inclusive way. Hologic’s partnership with the nonprofit will be a part of a broader educational campaign called #KnowBreastCancer that will leverage the creative imagery developed by Know Your Lemons founder Corrine Ellsworth-Beaumont, MFA, Ph.D. It will include dynamic posters for use in healthcare providers’ offices, sponsored content on the Know Your Lemons app explaining the importance of self-exams and custom content on both parties’ social media channels. All materials will be available in multiple languages beginning in early October.

“We’ve long admired the work done by Know Your Lemons to provide resources to women worldwide to help them understand breast health and breast cancer risk factors,” said Erik Anderson, President of Hologic’s Breast and Skeletal Health Solutions Division. “As the global leader in mammography, we know how important accessible screening education is and we’re confident this campaign with Know Your Lemons will have a meaningful impact during Breast Cancer Awareness Month and beyond.”