Dropbox is Powering the Next Generation of Knowledge Work

Today at its Work in Progress user conference, Dropbox (NASDAQ: DBX) announced enhancements to its latest category of AI-powered products, Dropbox AI and Dropbox Dash, a redesigned web experience, an all-in-one video tool called Dropbox Studio, and three new workflow plans, along with the first investment partners of Dropbox Ventures.

Over the last few years, knowledge work has radically transformed, and the pandemic lockdown ushered in a new era of hybrid, distributed, and remote work. While there were clear benefits, like flexibility and more control over when and how to work, this shift also came with challenges as digital environments became more chaotic, and information overload and context switching consumed our time. As a result, knowledge workers struggle to find focus and be productive. Dropbox aims to address these challenges, and design distributed work 2.0.

According to a new Dropbox-sponsored study conducted by Economist Impact, 42% of people surveyed said they typically don’t spend more than an hour on productive work without interruption. The study also estimates the average knowledge worker loses more than five hundred hours to distraction each year, with 157 hours alone lost to unproductive messages from workplace chat apps—the biggest driver of lost focus overall.

At the same time, generative AI is opening up a world of possibilities to build products that enhance modern work. In fact, the study also showed that of people who report using automation tools—which are increasingly powered by AI—79% said they’re more productive, while nearly 70% said they’re more organized.

“Our digital environments were never designed to be our primary work spaces. People are experiencing information overload and disjointed workflows at unprecedented levels, leading to a waste of brain power on ‘work about work.’ AI has the potential to help people thrive by automating routine tasks, increasing productivity, and freeing up mental space so people can get back to doing the work that matters most,” said Drew Houston, co-founder and CEO of Dropbox. “We combined the best of remote and in-person work with our Virtual First model and transformed Dropbox into a lab for distributed work 2.0 to design the tools to power this new era. The updates we’re launching today are just the first step on this journey.”