OLAPLEX Announces Leadership Transition

Amanda Baldwin, Seasoned Beauty Executive, to Serve as Chief Executive Officer, Effective by Early 2024

JuE Wong to Depart OLAPLEX

John P. "JP" Bilbrey, Executive Chair, to Serve as Interim Chief Executive Officer

SANTA BARBARA, Calif., Oct. 12, 2023 (GLOBE NEWSWIRE) -- Olaplex Holdings, Inc. (NASDAQ: OLPX) (“OLAPLEX” or “the Company”), today announced that Amanda Baldwin will join the Company as Chief Executive Officer, effective by early 2024, succeeding JuE Wong. Ms. Baldwin will also join the OLAPLEX Board of Directors (the “Board”). John P. “JP” Bilbrey, the Company’s Executive Chair of the Board, will serve as interim CEO during the transition period.

“Amanda is a leader in growing prestige beauty brands and we are delighted to welcome her as CEO of OLAPLEX,” said JP Bilbrey. “She is an effective and creative brand builder who deeply understands consumer insights and analytics. Her valuable mix of strengths across marketing, product development and execution make her the ideal person to position OLAPLEX for long-term success. I look forward to working with her and the talented OLAPLEX team to continue building the business while ensuring a seamless leadership transition.”

“OLAPLEX stands apart as a category creator redefining what is possible through the combination of beauty and science,” said Amanda Baldwin. “I see tremendous opportunity to help the brand and the business reach their full potential by further deepening engagement with stylists, retailers and consumers through breakthrough product innovation, sharp storytelling and a dynamic global omnichannel strategy. It is a privilege to join the Company at this pivotal time in its evolution and I am excited to get to work with JP, the Board and the remarkable team at OLAPLEX to best position the Company to achieve long-term growth."

Mr. Bilbrey added, “On behalf of the entire Board, I would like to thank JuE for her contributions to OLAPLEX. She has been an industry leader and committed champion of the OLAPLEX brand over the past three years – creating market interest in the wholly new bond-building space within the prestige beauty category while guiding the Company through major milestones including navigating our initial public offering and scaling OLAPLEX to an international brand. We greatly appreciate her collaborative partnership and wish her all the best in the future.”