LQR House Forms Strategic Alliance With Beväge(R), Poised to Revolutionize E-commerce and Direct-to-Consumer Channels

MIAMI BEACH, FL / ACCESSWIRE / October 17, 2023 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a leading marketing agency specializing in the spirits and beverage industry, is proud to announce its strategic alliance with Beväge. Beväge is the latest cutting-edge consumer product from well known entrepreneur/inventor Dean Levin. Through this partnership, LQR House will spearhead website development and create a dynamic marketing strategy. Leveraging its connection with CWSpirits.com and an influential network of over 550 alcohol industry influencers, this collaboration will drive Beväge's e-commerce and direct-to-consumer presence. Additionally, LQR House has enlisted XMedia to lead the development of the e-commerce platform and its associated SEO and paid strategies.

Beväge's revolutionary and patented technology optimizes and enhances the taste of beverages by accelerating the traditional decanting process and adds the unique ability to age the beverage where appropriate. The proprietary decanter and beväging process enables optimal flavor and consistency to be the equivalent of (up to) 10 years without altering the unique qualities and signature essence of the respective spirit or wine. Beväge technologies enhance by delivering exceptional quality and optimum flavor with each sip whether it be spirits, wines, or a variety of drinks including juices, coffee, tea, carbonated drinks and more. So, an inexpensive bottle of wine is elevated to taste like a much more expensive and fuller flavored bottle and a less expensive bottle of spirit approaches one of a much high cost and caliber. The result is that Beväge pays for itself in only a few bottles.

Dean, the ingenious mind behind Beväge, has a storied history of creating groundbreaking consumer products. He was the visionary behind a highly successful well-known household consumer product which generated global sales exceeding $1 billion. Dean was instrumental in, working with many notable industry figures. His development of cutting-edge technologies showcases his expertise in product innovation and customer-centric approaches including establishing and launching what became known as the "Home Theater" industry.

Dean shared his enthusiasm about the collaboration, stating, "We're constantly approached by numerous major retailers and investment firms worldwide, all eager to acquire Beväge. With my experience in launching new products, I knew we needed a different approach. After my initial conversations with Sean and the LQR House team, I knew they were the right partner to help us realize the full potential of this breakthrough product."