Quad Names Industry Veteran to Lead Growing Media Unit

Global marketing experience (MX) company, Quad (NYSE: QUAD), announced today that Joshua Lowcock, a proven authority on media and data, will join the company as President of Quad Media. Lowcock stepped into this newly created leadership role on October 16 to accelerate the integration and collaboration of Quad’s existing teams, including Rise Interactive, Connections Planning, Media Analytics and Media Solutions, in order to create a market-leading offering.

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Joshua Lowcock, President of Quad Media. (Photo: Business Wire)

“Joshua’s exceptional media experience and insights further energize the expansion of our Agency Solutions offering and will help our clients better connect with consumers, efficiently and at scale,” said Joel Quadracci, Chairman, President and CEO of Quad. “Appointing an industry veteran like Joshua is part of our strategy to bring aboard innovative leaders who believe in our vision, complement the strength of our existing leadership team, and can help fast-track our growth in areas that represent the most significant opportunity for us. We are excited to welcome Joshua to Quad.”

As the head of Quad Media, Lowcock will build a differentiated, cohesive and market-leading audience targeting and media engagement offering for the marketing experience company. He will also oversee the company’s high-impact Connections Planning team, which complements its leading omnichannel media offerings. These solutions, in combination with Quad’s proprietary dataset, Profile Collective, allow the company to uniquely segment client audiences and present clients with comprehensive media engagement plans supporting online, in-store, out-of-home (OOH), video, broadcast and direct mail.

“Joshua brings the ideal blend of global media experience, data expertise and strategic vision to lead our growing media efforts,” said Eric Ashworth, President, Quad Agency Solutions and Executive Vice President, Product and Market Strategy. “With Joshua, we are further strengthening our integrated service approach, giving us greater flexibility in how we support our clients. I’m confident that, working with the existing and successful leadership within Quad Media, Joshua will help us continue to find new ways to elevate client relationships and drive revenue growth.”