Award-winning Creative & Media Agency Deep Focus Takes Back Its Name Under New Ownership of Bright Mountain Media, Inc. (OTCQB

BMTM)

Deep Focus will continue to be led by Executive Creative Director Matt Steinwald, Managing Director Steve Scutellaro, Head of Strategy Lindsey Allison, and Head of Media & Analytics Kyle Krueger, under Bright Mountain Media CEO Matt Drinkwater.

Boca Raton, FL, Nov. 01, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that Deep Focus, the award-winning creative and media agency most recently known as Big Village Agency, is taking back its name under the new ownership of Bright Mountain Media.

Big Village Insights will continue to operate as Big Village and will serve as a partner to Deep Focus for continuing consumer research and business intelligence. 

Deep Focus, originally founded in 2002 to bring brands closer to people and people closer to each other, was acquired by ENGINE USA in 2010 and was again rebranded as Big Village Agency in 2022. This return to its original name represents a refocus on the culture and values that made Deep Focus so successful against all odds over the past two decades.

“The DNA of Deep Focus was always there, and we still have a significant number of people that joined us before all the rebranding started as well as some brilliant people we’ve collected along the way. This is just a return to our roots—a story about people who wanted an agency that didn’t fit the mold of other agencies, so they built one from scratch and protected it through the years. For us, it’s always been Deep Focus, and it feels right to make it official again,” said Matt Steinwald, Deep Focus executive creative director.

While agencies being bought, sold, and spun off is nothing new on Madison Avenue, clients don’t usually stick with them throughout that tumultuous journey. What makes Deep Focus unique is that through it all, long-time clients like HBO Max continued to believe in the team and the work, winning awards such as the 2023 Webby for Best Overall Social Presence – Media/Entertainment, a 2022 MediaPost OMMA Award in the Entertainment: Games/Music/TV/Other category, and a 2019 Clio Entertainment Gold Award, just to name a few. The agency’s client roster includes top names in the media and tourism industries like Max, NBCUniversal, Nickelodeon, the Aruba Tourism Authority, Avis Budget Group and Ace Hotel Group, along with recent work for brands including Angi, PF. Flyers, American Public Education, Inc. (APEI), Credible, Liberty Science Center and others. Deep Focus will continue to be led by Executive Creative Director Matt Steinwald, Managing Director Steve Scutellaro, Head of Strategy Lindsey Allison, and Head of Media & Analytics Kyle Krueger, under Bright Mountain Media CEO Matt Drinkwater.