Brown-Forman Completes Sale of Finlandia Vodka

Brown-Forman Corporation (NYSE:BFA,BFB) announced today that it has completed the sale of the Finlandia vodka brand to Coca-Cola HBC AG on November 1, 2023. In June 2023, Brown-Forman disclosed it had reached an agreement to sell the brand for $220 million subject to adjustments related to inventory and other working capital items.

The sale of Finlandia vodka is another step in Brown-Forman’s long-term strategic ambition to premiumize its portfolio through brand innovation, acquisition, and divestiture.

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram and X, formerly Twitter.

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