PVH Names Lea Rytz Goldman as Tommy Hilfiger Global Brand President

PVH Corp. (NYSE:PVH) today announced the appointment of Lea Rytz Goldman as Global Brand President, Tommy Hilfiger. Rytz Goldman, a highly experienced global brand leader, is expected to join the company by Spring 2024 and report to Stefan Larsson, CEO of PVH. This senior leadership appointment is another important step in the company’s execution of the PVH+ Plan to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in the sector.

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Lea Rytz Goldman, Global Brand President, Tommy Hilfiger (Photo: Business Wire)

Rytz Goldman is currently the Managing Director of COS, where she most recently led the revitalization and strong global growth of the COS brand, operating in more than 40 markets around the world. Prior to COS, she led the repositioning and brand growth of Arket as part of her 10-year tenure of successful brand leadership with the H&M Group. Beyond this experience, Rytz Goldman has more than 20 years of brand leadership experience from other European brand groups where she drove increased brand desirability and sustainable, profitable growth through multiple key leadership roles.

Mr. Larsson said, “Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally. TOMMY HILFIGER is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well positioned to supercharge the global growth of the TOMMY HILFIGER brand, which is a key part of the PVH+ Plan, our multi-year growth plan.”

Mr. Hilfiger said, “My dream has always been the same, to build the TOMMY HILFIGER brand into the most desirable American lifestyle brand in the world in a way that stays conscious of our roots with a clear and enthusiastic view to the future. Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success. This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands, while always evolving for the future.”