Shutterstock Unveils TRUST, its Best-in-Class Approach for Ethical AI - Seite 2

Royalties 
Shutterstock's Contributor Fund is a testament to our commitment to supporting artists through compensation. To date, the Shutterstock Contributor Fund has compensated hundreds of thousands of artists, with anticipated payments to millions more, for the role their content IP has played in training our generative technology.

Uplift 
Our mission has always been to elevate inclusive content and invest in supporting and partnering with underrepresented content creators to achieve the broadest spectrum of representation. Shutterstock's teams strive to improve representation of different genders, ethnicities, and orientations, as well as to ensure a fair creative platform through initiatives like the Create Fund and partnerships with UN AI for Good and World Ethical Data Foundation. This also includes enhancing and expanding the usage of human-created stock content, ensuring our AI features empower advanced use of such content to support—not replace—the unique talent of artists.

Safeguards 
Shutterstock pioneered advanced indemnity protections for a worry-free experience for its customers and their audiences, ensuring an ethical approach, legal integrity and brand safety through tailored protections and content controls.

Shutterstock's multi-layered content controls help to prevent the creation of content that displays adult themes, offensive themes or violence. These safeguards also include protection against AI training liability on all licenses of AI-generated content. Shutterstock Enterprise users can also receive the same protections for AI-generated content as traditional stock assets, while special cases receive an additional asset assurance.

In a survey conducted with Shutterstock Enterprise customers, more than 60 percent of respondents said that the most important criteria for them when choosing an AI platform is the guarantee of safe commercial use. Shutterstock is the only company to offer Enterprise users the option for a human review of their licensed content for indemnification.

Transparency 
Shutterstock believes in transparent AI practices and content provenance. It commits to a clear distinction between AI-generated and human-created content on the Shutterstock platform to help safeguard against deepfakes, disinformation and other forms of misuse. Shutterstock does not sell AI-generated content with unknown or unclear provenance and contributors cannot upload AI-generated content to Shutterstock's core library. Through support of and membership in the Content Authenticity Initiative, the company is also labeling all AI-generated content and metadata according to C2PA/IPTC industry standards to further protect its users with verifiable and tamper-evident information across all forms of content ensuring each asset is certified with secure metadata about its creation, authorship and edit history.