Wonder Announces Closing of Blue Apron Acquisition to Enhance its Leading Platform for Mealtime

Wonder Group, a company founded by entrepreneur Marc Lore that is redefining at-home dining and food delivery, today will close its previously announced acquisition of Blue Apron (Nasdaq: APRN), the pioneer of the meal kit industry in the United States.

The acquisition will further enhance Wonder’s creation of the super app for mealtime, serving a broad range of dining occasions that feature cuisines from some of the world’s best chefs and restaurants.

Having pioneered a new category of “Fast Fine” dining through its collection of vertically-integrated, delivery-first restaurants, Wonder will now begin offering Blue Apron items to its customers in New York City and New Jersey, a key offering in the company’s strategic roadmap that will expand the ways consumers can access and experience great tasting food.

“Our mission at Wonder is to make great food more accessible, and the integration of Blue Apron onto our Wonder platform provides a major opportunity to double-down on that promise to our customers,” said Wonder Group Founder and Chief Executive Officer, Marc Lore. “As we continue to revolutionize the food industry through our creation of Fast Fine dining, we’re excited to continue expanding on the ways we can offer unique and elevated dining experiences through more choice, flexibility and convenience.”

“Empowering people to create incredible culinary experiences at home is a hallmark of Blue Apron,” said Blue Apron President and Chief Executive Officer, Linda Findley. “Now, as part of the Wonder family, we are excited to expand the ways our customers access and experience our top-rated recipes and quality ingredients. Through faster, more convenient delivery options and greater menu choice, customers have even more ways to create incredible home meal moments anytime, anywhere.”

Beginning today, Blue Apron customers within Wonder delivery zones will have their subscription boxes delivered by Wonder couriers. This enhanced, direct delivery is provided to customers at no additional cost. Service to Blue Apron customers will continue as normal.

Additionally, Wonder customers throughout New York and New Jersey now have access to Blue Apron on the Wonder app. This rotating offering of Meal Kits and Heat & Eat options are available starting today at Wonder Upper West Side, Chelsea, Downtown Brooklyn, Westfield and Hoboken, available for delivery or pickup.

The launch menu, with plans to expand in the future, features some of Blue Apron’s top-rated recipes with the same quality ingredients. Heat & Eat meals are microwave-ready to heat up in 5 minutes or less - with no prep work or clean up required - while the Meal Kits offer Blue Apron’s traditional cooking experience without any commitment to a subscription.