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Innovative startup joins HORNBACH Group: HORNBACH Baumarkt AG acquires Seniovo, the market leader for barrier-free bathroom conversions - Seite 3

Great potential for the future

“We will benefit from Seniovo, particularly in terms of its digital processes, the software it has internally developed, and its network of partners”, declares Christa Theurer. For the first 100 days together, HORNBACH has compiled a program aimed at actively integrating teams into processes and ensuring a smooth exchange of expertise. “This also opens up new opportunities for professional customer advisors at our stores. Just one example: Seniovo’s services can be offered in a targeted manner to housing construction companies. I am already really curious to see what we will make of all these opportunities”, adds Christa Theurer.

In future, specialist advisors at HORNBACH’s 97 stores in Germany will be able to provide customers with even more targeted advice on barrier-free bathroom conversions. Thanks to Seniovo’s full-service offering, one particularly attractive feature for customers is the possibility of directly applying for financial grants within the project. For those affected and their relatives, the process of applying for grants is often complicated and takes a great deal of time until approval is received. Seniovo has gained great expertise in this area in recent years. HORNBACH’s customers now also stand to benefit from this expertise in future.

Non-disclosure tradition for contractual details

Seniovo and HORNBACH have agreed not to provide any disclosures concerning the contractual details of the takeover.

 

HORNBACH is an independent, family-run, and listed company which generated net sales of Euro 6.3 billion in the 2022/23 financial year (balance sheet date: February 28, 2023). This makes the HORNBACH Group one of the five largest DIY and garden product retailers in Europe. Founded in 1877, HORNBACH is the only DIY sector player with a history stretching back six generations. The Group currently operates 170 DIY stores and garden centers, two specialist retail stores, and online shops in nine countries across Europe. The HORNBACH Group also includes HORNBACH Baustoff Union, a regional builders’ merchant company with 39 locations in southwestern Germany and France. HORNBACH's sales concept and its product ranges are especially aligned to the needs of project and commercial customers. The company guarantees permanently low prices to its customers, making it the price leader in its sector. The high quality of advice and excellent service it provides to customers have been documented in numerous independent tests and studies. With pioneering achievements, such as the first combined DIY store and garden center (1968), the first megastore (1980), and the first DIY store with a drive-in facility (2003), HORNBACH has repeatedly demonstrated its power of innovation. The company has also acted as a jobs motor for decades, with more than 25,000 employees now working to advance its success.