Maple Business Line Launches New Web Transactional Website

(TSX: HEO) – H₂O Innovation Inc. (“H₂O Innovation” or the “Corporation”) is pleased to announce that its Maple business line has launched a brand-new transactional website through which producers can now purchase maple syrup equipment.

The development of a new transactional website will enable H₂O Innovation to further showcase its comprehensive line of equipment and products dedicated to maple syrup production. The fact that both H₂O Innovation and Leader Evaporator (“Leader”) products will be sold on the same platform is a perfect example of the synergies that have been developing between the two companies since the acquisition of Leader in 2022. This integration echoes the presence of both lines of products in the Corporation’s product catalog in last year’s edition. Since the website and catalog will be complementary, customers will benefit from an enhanced shopping experience and will be able to navigate more easily through a listing of over 2,500 products. The website will also evolve over time to reflect the diversification of the equipment and product offering as the Corporation continues to grow in the agri-food market over the coming years.

Customers will now be able to place orders at any time, without having to drive to the store or worry about opening hours. This new platform will also enable H₂O Innovation to reach a wider range of customers, since products can now be shipped worldwide. Furthermore, the website will improve inventory turnover and streamline the ordering process for minor consumable items, such as storage and maintenance products, which are used only at the beginning and end of the sugaring season.

The Corporation’s distribution network, which boasts around 100 distributors in North America, will also have access to a dedicated platform.

“We’re very excited to launch this transactional website, which marks an important milestone in our commitment to innovation and to improving our customer experience. Plus, this new platform fits in perfectly with our strategy of branching out into the agri-food industry, since it will give customers direct access to our growing range of products as they become ready to hit the market. As a result, we’ll be able to reach a larger customer base far more quickly,” stated Frédéric Dugré, President, Chief Executive Officer and co-Founder of H₂O Innovation.