DayDayCook Announces Agreement to Acquire Leading American Ready-to-Eat Thai Food Brand Yai’s Thai

Addition of Yai’s Thai significantly expands DayDayCook’s presence in the United States

NEW YORK, Dec. 26, 2023 (GLOBE NEWSWIRE) -- DDC Enterprise, Ltd., (NYSEAM: DDC) (“DayDayCook,” “DDC,” or the “Company”), a leading content-driven food consumer brand, today announces it has entered into an agreement to acquire Yai’s Thai, Inc., a leading Thai American food brand. The acquisition will significantly expand DayDayCook’s U.S. footprint and will be financed through a combination of both cash and stock.

Yai’s Thai is a leading Thai American food brand, with anticipated revenues of $8M-$10M in 2023. The company’s focus on high quality, real food ingredients has resulted in rapid growth in the ready-to-eat market with significant new innovations and continued growth expected in 2024. Yai’s products are currently sold through over 4,500 stores nationwide including Costco, Whole Foods Market, Safeway, Sprouts, and Kroger. The acquisition is subject to customary closing conditions and is expected to be completed by year end.

"Yai’s Thai is an important addition to the DayDayCook family, as it expands our presence into key food retailers and helps increase awareness among U.S. consumers of what DDC has to offer to the market. This marks our second acquisition in the U.S. as we grow our Asian convenient meal solutions presence in the market,” said Norma Chu, DDC’s Founder and CEO. “Yai’s Thai and DDC share many important core values – our dedication to natural ingredients, commitment to product excellence, and passion for promoting Asian cooking culture. Founders Leland and Sarah have built an incredible foundation with so much potential to bringing new product innovations to more consumers in the U.S.! I look forward very much to working with the Yai’s Thai team to bring innovative culinary adventures into millions of home kitchens."

"We are excited and honored to join the family of brands under the DayDayCook umbrella,” said Leland Copenhagen, Yai’s Thai’s Co-Founder and CEO. We feel incredibly fortunate to find a partner whose mission and values so closely echo our own; authenticity, bold flavors, and clean labels have been our guiding pillars all along. This transaction is a meaningful step in our aspirations for Yai’s Thai and will allow us to achieve the goals we have set out for the future of the brand.