Thumzup Reaffirms its Instagram-First Strategy Heading into 2024

Company Recently Added Over 50 New Advertisers as the Thumzup Platform Continues to Gain Adoption

(Los Angeles, CA), Dec. 26, 2023 (GLOBE NEWSWIRE) -- Thumzup Media Corporation ("Thumzup" or the "Company") (OTCQB: TZUP) is pleased to reaffirm its Instagram-first strategy as the Company continues to aggressively add new advertisers to its platform. Last week, Thumzup announced that it has added more than 50 new advertisers to its platform since June 1, 2023 – growth of more than 40% – demonstrating continued adoption of the Thumzup platform.*

According to a recent Social Sheppard article, 62.4% of people use Instagram to research products and services while 72% of marketers rely on Instagram to collaborate with influencers and creators_[1]. In terms of active users worldwide, Instagram ranks as the fourth most popular social media app. It comes in just behind Facebook, YouTube, and WhatsApp_[1]. Ad spending on Instagram — measured per hour spent per adult — was about six times greater than it was on TikTok for 2023, according to a recent Insider Intelligence report_[2].

The Thumzup mobile app, which is available for download in the App Store and Google Play, incentivizes virtually everyone to become social media advocates for the brands they enjoy by paying them cash for approved posts.

“While our vision is for Thumzup to support many social media platforms, we believe our choice to start with Instagram remains a good strategy,” stated Thumzup Chief Executive Officer Robert Steele. “We’re thrilled to see the continued adoption of the Thumzup platform amongst users and businesses and believe this traction could compound through the viral nature of our product. We are looking forward to an exciting and transformative 2024 for Thumzup and its shareholders.”

*As an introductory offer, Thumzup provides certain listed businesses a budget covering a certain number of the initial paid posts made about the business by its users.

[1] https://thesocialshepherd.com/blog/instagram-statistics#:~:text=Instag ...

[2] https://www.businessinsider.com/tiktok-surpasses-instagram-time-spent- ...

About Thumzup

Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on major social media outlets through the Thumzup App. The easy-to-use dashboard allows advertisers to programmatically customize their campaigns. Cash payments are made to App users/creators through PayPal and other digital payment systems.