H&R Block’s Latest Brand Campaign Encourages Hardworking Americans to Switch to the Winning Team by Showing Why ‘It’s Better With Block’

The integrated campaign spotlights flexible filing options, transparent and competitive pricing, accuracy and max refund guarantees and the unrivaled expertise of its 60,000 tax pros

KANSAS CITY, Mo., Jan. 09, 2024 (GLOBE NEWSWIRE) -- With nearly 70 years of experience and more than 935 million returns filed worldwide, H&R Block (NYSE: HRB) has a long history of helping clients achieve the best possible outcomes at tax time. Today the company unveiled its latest integrated brand campaign, It’s Better With Block, to showcase the many reasons to file with H&R Block and join the 5 million tax filers who switched last year.  

From easy-to-use DIY software featuring AI Tax Assist with access to tax professionals included at no additional charge to full-service tax filing assistance at an H&R Block office located in every state and within five miles of the majority of the U.S. population, H&R Block can support clients wherever they are and however they prefer to file.  

At the heart of the campaign, It’s Better With Block shows that taxes don’t always have to be taxing. No matter the circumstance or how complicated the situation, clients can rely on the experience of H&R Block’s more than 60,000 tax professionals who are backed by its world-class The Tax Institute to ensure 100% accuracy and get their maximum refund, guaranteed.¹ 

“H&R Block helped 20+ million clients file their taxes last year with half of them in-person at one of our 10,000 offices. This provides us with a deep understanding of Americans’ unique tax situations and uniquely qualifies us to meet the needs of every client,” said Jill Cress, Chief Marketing and Experience Officer at H&R Block. “This campaign is perfectly suited to reflect how we have evolved our company to enable individuals to file how they want to file, with affordable and transparent pricing, and unmatched care and value.” 

Created and produced by Ogilvy New York, It’s Better with Block officially launched in the U.S. on Dec. 30, 2023, with a TV spot featuring Max, H&R Block’s mascot and champion of H&R Block clients. As the first TaxCot, Max celebrates those who make a switch to the winning team in taxes and showcases the many reasons why filing taxes is better with Block. 

“Tax season represents a big, personal moment each year – encapsulating a year’s worth of hard work and financial decision-making – and yet we never see it acknowledged that way in culture. Until now,” said Liz Taylor, Global Chief Creative Officer, Ogilvy. “It’s Better With Block shows how H&R Block champions its client's individual journeys and delivers a better tax experience and outcome through convenient, transparent, personalized services.”