Sirona Biochem Launches Cosmetics Subsidiary- Sirona Laboratories

VANCOUVER, Canada, Jan. 15, 2024 (GLOBE NEWSWIRE) -- Sirona Biochem Corp. (TSX-V: SBM) (FSE: ZSB) (OTC: SRBCF) is proud to introduce Sirona Laboratories^TM - a wholly-owned subsidiary dedicated to maximizing the commercial potential of its breakthrough anti-aging skincare ingredient, GlycoProteMim^TM.

Dr. Howard Verrico, CEO and founder of Sirona Biochem, expressed his enthusiasm for the major milestone, stating that the establishment of Sirona Laboratories is meant to not just shape the future of the company, but to revolutionize the global anti-aging skincare market.

The announcement follows the recent decision to trademark GlycoProteMim. The extraordinary results from the active ingredient’s clinical trials prompted the company’s strategic decision to establish Sirona Laboratories, which will redefine its trajectory in the skincare industry.

“We've opted for a course of action that - is primed to transform, not just Sirona Biochem’s prospects, but that of the entire anti-aging market. We're not just interested in GlycoProteMim's value today; we want to build its legacy and set a global precedent. This isn't just about proving its efficacy; it's about setting a new benchmark for anti-aging skin treatments,” Verrico said.

Sirona Biochem is inviting major industry players to take notice, to partner, and to believe in a future where GlycoProteMim is the go-to ingredient for skin anti-aging. As part of the strategic leap into the aesthetic marketplace, Sirona Biochem plans to position itself for maximum growth and market expansion.

Christopher Hopton CPA, Chief Financial Officer of Sirona Biochem, commented on the launch, stating that the strategic decision aligns with the company’s commitment to shareholder value, innovation, and market leadership.

“By establishing Sirona Laboratories, we are not only maximizing the commercial potential of GlycoProteMim but also ensuring sustained growth and value creation for our shareholders," Hopton added.

Dr. Geraldine Deliencourt-Godefroy, Chief Scientific Officer at Sirona Biochem, expressed excitement about the scientific possibilities. “The company’s clinically proven science, combined with the unmet commercial opportunity, positions Sirona Laboratories at the forefront of skincare innovation. We are eager to leverage our expertise and take GlycoProteMim to new heights, while also setting a new benchmark for anti-aging treatments,” she said.