Signing Day Sports Announces More than Five-Fold Increase in Paid Subscribers on its App in 2023

Momentum carries into 2024 with 20% growth in paid subscribers since year-end

SCOTTSDALE, Ariz, Jan. 29, 2024 (GLOBE NEWSWIRE) -- Signing Day Sports, Inc. (“Signing Day Sports” or the “Company”) (NYSE American: SGN), the developer of the Signing Day Sports app and platform to aid high school athletes in the recruitment process, today provided an update on the subscriber growth for its Signing Day Sports app.

Richard Symington, President and Chief Technology Officer of Signing Day Sports, commented, “We achieved a greater than five-fold increase in the number of paid subscribers in 2023, which is a testament to our rapid growth and the positive experience we provide for coaches and student-athletes alike. This positive trend has continued into 2024, as we recorded more than 20% sequential monthly growth in paid subscribers in January 2024 compared to December 2023. This growth has occurred in line with our strategy, which has largely centered on nurturing and expanding our ties with key student-athlete recruiting organizations. Collaborations with premier organizations, such as the U.S. Army Bowl and Elite Development Program Soccer, allow us to rapidly and cost-effectively scale our business through bulk registrations on our app. For example, the U.S. Army Bowl National Combine Series, which includes 21 events over the coming five months, will allow over 4,000 student-athletes to experience the unique features and benefits of our app. During these events, every participant will receive a free month of access to the app, allowing them to experience its advantages and the growing ecosystem that supports their recruitment journey. Historically, we have seen that about half of these free trials convert to paid subscriptions, and as we continue to enhance our platform, we expect the conversion ratio will continue to increase. We are off to a strong start in 2024 and we are excited about what the future holds for Signing Day Sports.”

About Signing Day Sports

Signing Day Sports' mission is to help student-athletes achieve their goal of playing college sports. Signing Day Sports' app allows student-athletes to build their Signing Day Sports' recruitment profile, which includes information college coaches need to evaluate and verify them through video technology. The Signing Day Sports app includes a platform to upload a comprehensive data set including video-verified measurables (such as height, weight, 40-yard dash, wingspan, and hand size), academic information (such as official transcripts and SAT/ACT scores), and technical skill videos (such as drills and mechanics that exemplify player mechanics, coordination, and development).  For more information on Signing Day Sports, go to https://ir.signingdaysports.com/overview/default.aspx.