Mothers Against Drunk Driving (MADD) and Diageo North America Kick Off Partnership to Tackle Impaired Driving in the U.S.

Mothers Against Drunk Driving (MADD) and Diageo North America have agreed to a new partnership to collaborate on public awareness and education campaigns aimed at ending drunk driving.

In late 2023, MADD created the MADD Network, a first-of-its-kind campaign that aims to unite diverse supporters of MADD who share the commitment of creating a future of No More Victims. Diageo, which has a proven track record of effective programming to prevent impaired driving, is an inaugural member in the launch of the MADD Network.

Their first partnership initiative will be to jointly send a clear “don’t drink and drive” message to football fans throughout the U.S. and beyond as the big game approaches, encouraging everyone to celebrate and enjoy the game safely while refraining from drinking and driving.

“In recent years we have witnessed a surge in drunk driving. Just since 2019, alcohol-related traffic fatalities have increased by 31%. MADD and Diageo are acutely aware that lives are at stake,” said MADD CEO Stacey D. Stewart. “We all want to savor the big game, but no one should get behind the wheel after consuming alcohol, marijuana, or other drugs and substances that can impair driving. Our partnership will help carry this message far beyond what either of our organizations could reach alone.”

Having a great time before, during and after the big game is wonderful, say MADD and Diageo, but no one should put lives at risk by drinking and driving. Impaired driving deaths and injuries are a concern that affects Americans in both urban and rural areas and from all walks of life.

Impaired driving has increased by 14% two years in a row and has caused 13,000 deaths in a single year for the first time since 2007. Every 79 seconds, someone in the U.S. is killed or injured by a drunk driver — and that number does not include the deaths and injuries caused by drivers who were impaired by cannabis or other controlled substances.

MADD has helped save nearly 400,000 lives and served nearly 1 million victims in the last 43 years. MADD recently celebrated the greatest legislative victory in its history — the passage of the HALT Act which requires advanced impaired driving prevention technology in all new cars. The organization continues to pass lifesaving legislation, advocate for victims and survivors and change America’s culture around drinking and driving. Today, MADD is fiercely dedicated to a future in which drunk driving is eradicated.