Forrester Announces Full Conference Agenda For B2B Summit North America 2024 - Seite 2

Is Data Quality Getting In The Way Of GenAI Trust? Companies attempting to leverage genAI inside their business face a constant challenge: internal data quality that is insufficient to meet the demands of the technology. B2B leaders can attend this session to understand the steps they must take to bridge this gap and achieve success.

“The frenetic pace of change in the B2B domain isn’t letting up anytime soon,” said Srividya Sridharan, event host and vice president and group research director at Forrester. “To stay abreast of this change, B2B leaders need to shed traditional approaches and adapt their go-to-market strategies in line with evolving buyer and customer dynamics. B2B Summit North America is designed to help leaders — through Forrester’s research insights, frameworks, and data — build a strong foundation focused on accelerating business outcomes.”

At B2B Summit North America, Forrester will celebrate its B2B Return On Integration Honors and B2B Programs Of The Year Awards winners to recognize organizations that drive growth through strong marketing, sales, and product alignment. Attendees can network with industry peers through Forrester’s invitation-only executive program, the Executive Leadership Exchange. In-person attendees can also participate in specialized pre-event sessions and workshops, including the Forrester Women’s Leadership Program, starting Sunday, May 5.

Resources:

• Register to attend Forrester’s B2B Summit North America.
• View the full agenda and speakers for B2B Summit North America.
• Learn more about what to expect at B2B Summit North America.
• Follow @Forrester and #ForrB2BSummit for updates.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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The Forrester Research Stock at the time of publication of the news with a raise of +1,01 % to 20,10EUR on Lang & Schwarz stock exchange (12. Februar 2024, 15:02 Uhr).