Nexstar Media Names Chris Pruitt as Vice President and General Manager of Its Springfield, Missouri Broadcast and Digital Operations

Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that it has named Chris Pruitt as Vice President and General Manager of its broadcast and digital operations in Springfield, Missouri (DMA #73), responsible for the long range planning and day-to-day operations of KRBK-TV (FOX), KOZL-TV (MyNet), Ozarksfirst.com, and their related digital and social media channels. In his new role, he will also oversee Nexstar’s operational agreements with Mission Broadcasting, Inc., to provide services for KOLR-TV (CBS). Mr. Pruitt will assume his new responsibilities immediately and report to Mike Vaughn, Senior Vice President and Regional Manager for Nexstar’s broadcasting division.

Mr. Pruitt brings nearly 30 years of executive broadcast television management, sales, and marketing experience to his new role at Nexstar, where he has served in a variety of executive leadership roles and most recently oversaw the company’s media operations in Houston, Texas (DMA #6), including KIAH-TV (CW) and cw39.com. During his tenure in Houston, KIAH-TV expanded local programming, launching a weekday morning news show, a new weekday lifestyle show “Houston Happens,” and two weekend sports shows highlighting local high school, college, and professional sports.

Over the course of his career, Mr. Pruitt has demonstrated his ability to improve ratings, revenue, and profitability by expanding local news content, identifying new revenue streams, and developing a variety of innovative cross-platform solutions for advertisers and marketers. Prior to Houston, Mr. Pruitt was responsible for Nexstar’s multiple local television stations in Waco, Temple and Bryan, Texas (DMA #83), where Mr. Pruitt and his team also launched new local newscasts and lifestyle programming and generated significant digital growth. Mr. Pruitt was also instrumental in developing numerous community partnerships, and his stations served as the primary sponsor of Waco’s annual Alzheimer’s Walk, breaking fundraising records for the event. Prior to his tenure in Waco, Mr. Pruitt held a series of broadcasting management and sales positions, serving as Vice President and General Manager of KMVT-TV (CBS/CW) and KSVT-TV (FOX) in Twin Falls, ID from 2010 to 2015.