Fresh Vine Wine Inc Reaches Marketing Agreement with Splash Wines, Inc., the Highest Rated Direct-to-Consumer Digital Wine Company in the USA

CHARLOTTE, N.C., Feb. 29, 2024 (GLOBE NEWSWIRE) -- Fresh Vine Wine Inc (NYSE: American VINE) today announced that it has reached a marketing agreement with Splash Wines, Inc., the highest rated direct-to-consumer digital wine company in the USA. The agreement is designed to expand purchase opportunities for customers of both companies where Fresh Vine Wines focuses on sales of premium low carb wines from California, and Splash features wine from international sources.

“This is all about the benefits to our customers. Splash is a great company with a tremendously loyal customer base as evidenced by over 29,000 five-star reviews,” states Michael Pruitt, Fresh Vine’s Chairman and CEO. “We are excited that this association will give our customers broader options to purchase quality wines at great prices.”

Garrett Imeson, Splash Chief Marketing Officer, echoed the sentiment. “Our customers have expressed considerable interest in zero sugar wines from California and, until now, we have not been able to provide suitable options. We think the Fresh Vines relationship is a great opportunity to get our customers exactly what they are looking for and are enthusiastic to start the program.”

The partnership will launch with an offer today featuring Fresh Vine Wines together with a selection from Vine Oh!, a Splash owned brand curated by women, for women that features 5-6 full-sized beauty, lifestyle and self-care products plus globally sourced wine. “This offer showcases the benefits of the relationship to customers of both companies and is the perfect way to honor Leap Day,” added Pruitt. “We expect it to be very well received.”

Vine Oh! Link: Vine Oh - Fresh Vine Wine

Fresh Vine Wines will also be hosting its Fireside Chat with Notes Live CEO JW Roth today at 2:00 PM ET. Webinar Registration Link: https://us06web.zoom.us/webinar/register/WN_72DyyGyLS6-Q4gZIG7zqog

The Merger Agreement sets forth certain conditions precedent to any closing of the Transaction, including among other things, the approval of Fresh Vine’s and Notes Live’s shareholders, the receipt of regulatory approvals that may be required, including approval by the NYSE American for the continued listing of the combined company’s common stock after closing, Fresh Vine satisfying minimum net cash requirements and having no liabilities on its balance sheet or unpaid or unsatisfied obligations that will require a cash expenditure by Fresh Vine after the Effective Time, Fresh Vine completing a sale, license, transfer, disposition, or divestiture, or winding down of Fresh Vine’s current wine production business in a manner reasonably acceptable to Notes Live, the absence of dissenting Notes Live shareholders and the entry by Notes Live into lock-up and leak-out arrangements with its shareholders to its satisfaction. There can be no assurance that the proposed Transaction will be completed as currently contemplated on anticipated timelines, or at all. Additional information about the transaction will be provided in a Current Report on Form 8-K that will be filed by Fresh Vine with the Securities and Exchange Commission (SEC) and will be available at www.sec.gov.