Naples Soap Company Reports Preliminary 2023 Record Revenues and 2024 Growth Outlook - Seite 2

Launch of pet care product line: With pet ownership on the rise, $100 billion was spent on pet grooming products globally in 2022 and this market is expected to rise to $162 billion by 2031. Naples Soap Company is developing a premium, natural, and cruelty-free pet grooming and care line that it plans to launch as soon as the second half of 2024.

Launch of athletics product lines: Naples Soap Company is pursuing a significant opportunity to create meaningful, custom product lines for athletes, teams, and sports genres using clean, science-backed formulas for better care of an athlete’s most important sports equipment—the body. While the sports and athletics industry continues to grow, there is a dearth of personal care products and brands that specifically cater to the needs of athletes. The Company plans to launch its first products in this category as soon as the second half of 2024.

Custom private label products in partnership with athletes & celebrities: Naples Soap Company is a trusted brand that has consistently developed and launched more than 400 clean, non-toxic, and effective personal care products over 15 years. Leveraging its expertise and brand equity, the Company is now in discussions to develop branded products lines for athletes, celebrities, and influencers.

The foregoing preliminary unaudited financial information for the fiscal year ended December 31, 2023 is based upon estimates and subject to completion of financial closing procedures and independent audit processes. Such financial information has been prepared by management solely on the basis of currently available information. The preliminary unaudited financial information does not represent and is not a substitute for a comprehensive statement of financial results, and actual results may differ materially from these estimates because of final adjustments, the completion of financial closing procedures, including the pending audit of annual financial statements, and other developments after the date of this release.

For more information about Naples Soap Company and their products, visit www.naplessoap.com

About Naples Soap Company, Inc.

Founded in 2009 by Deanna Wallin, Naples Soap Company is a supplier of more than 400 bath, body and personal care products. Products are sold at the Company’s 13 retail locations in Florida. Naples Soap Company products are sold online from the Company’s website at www.naplessoap.com, through other DTC (direct-to-consumer) channels such as Amazon.com and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit ir.naplessoap.com.