Dr. Scholl’s Shoes Celebrates 100 Years of Iconic Fashion and Innovative Comfort

Dr. Scholl's Shoes, the American heritage footwear brand and a Caleres (NYSE:CAL) portfolio brand, celebrates 100 years of comfort and style. The always iconic brand invites consumers to join in the yearlong celebration of this milestone, kicking off today with the launch of the 100th Anniversary Collection followed by a series of collaboration drops throughout the year.

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Dr. Scholl’s Shoes Celebrates 100 Years of Iconic Fashion and Innovative Comfort (Photo: Business Wire)

“Dr. Scholl’s joins a small but iconic list of American brands that have stood the test of time for a century,” said Keith Duplain, division president, Brand Portfolio, Caleres. “It was original in 1924 when Dr. William Scholl opened his first Comfort Foot Shop. It became a fashion icon in 1959 with the creation of the Original Wooden Exercise Sandal, and we continue our legacy today with culturally relevant collaborations and new styles like the Time Off sneaker, which recently became a viral TikTok sensation.”

The 100th Anniversary Collection is inspired by the brand’s most iconic style, the Original wooden Sandal, worn by fashion celebrities across the eras. The nine-style collection celebrates and reimagines the timeless silhouette by introducing modern comfort features and blending elements from the past with a vision for the future. The heritage collection takes the Original Sandal to new heights with the introduction of heels and wedges. It also incorporates beloved features such as the buckle, classic rivets and wood bottoms while infusing a nostalgic Americana palette of red, white, and denim – a nod to the brand’s rich history embedded in American culture. The celebration will begin with a bold social campaign with a surrealistic interpretation of the 100th collection and engaging content from creators and influencers encouraging consumers to join in on the brand’s “Always Iconic” mantra.

On the heels of the anticipated 100th anniversary collection drop, and following recent noteworthy collaborations in 2023 with Re/Done and Veronica Beard, Dr. Scholl's Shoes will debut its first collaboration of the year with Free People, the ultimate brand icon of festival fashion. The Dr. Scholl's Shoes x Free People capsule collection, which drops just in time for festival season, offers a feminine, festival-worthy take on the Original Sandal, capturing the essence of creative expression and individuality synonymous with both brands.