DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution - Seite 2

Driven by advances in artificial intelligence, DV's innovative classification technology analyzes three key components:

• Visual Elements –– Objects and people, identified through Computer Vision (CV) models and Optical Character Recognition (OCR)
• Audio and Speech –– Video dialogue and music
• Text –– Metadata, captions, and transcriptions, classified using Natural Language Processing (NLP)

This detailed analysis ensures accurate platform and program-specific results.

"In an industry clamoring for more granular, data-driven insights, the DoubleVerify and NBCUniversal partnership answers the call,” said Ryan Eusanio, Senior Vice President, Video & Programmatic at Omnicom Media Group “The depth of data and transparency this collaboration offers enables us to provide next-level value to our clients, ensuring we can make smarter, more informed decisions on their behalf.”

DV and NBCUniversal are currently implementing the technical integration and anticipate the first phase of the solution to be available for advertisers this year.

For more information about DoubleVerify, contact [e-mail].

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

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The DoubleVerify Holdings Stock at the time of publication of the news with a raise of +1,37 % to 32,63USD on NYSE stock exchange (12. März 2024, 22:05 Uhr).