Fresh Vine Wine Merger Partner Notes Live Chooses McKinney, TX for Largest Venue Yet

Iconic 20,000-Capacity, State-of-the-Art Concert Amphitheater

$220,000,000 music venue will bring the nation’s biggest acts to McKinney

Called the Sunset Amphitheater, World-Class Venue Slated to Open in 2026

CHARLOTTE, N.C., March 13, 2024 (GLOBE NEWSWIRE) -- Fresh Vine Wine Inc. (NYSE American: VINE) (“Fresh Vine”) today announced that its merger partner Notes Live will build the largest venue in its collection – a 20,000-capacity, world-class $220-million-dollar open-air amphitheater – in McKinney, Texas. One of America’s fastest-growing cities and a major hub in the Dallas-Fort Worth area, McKinney has it all – besides a first-rate place to see a concert – and this amphitheater is going to change that. Called the Sunset Amphitheater, it will put McKinney on the map as a prime touring destination for the biggest national acts coming through the South, and it will also set a new standard for what Texas music venues can be. Bringing this world-class venue to McKinney was a joint effort by the city, the McKinney Economic Development Corporation, and the McKinney Community Development Corporation.

Sited to be built just northeast of U.S. 75 and S.H. 121, at the Sunset Amphitheater, every seat will be comfortable with a direct sightline to the stage, the sound will be crystal clear, the food and drinks will be gourmet (not your typical concert fare), and the views when the sun is setting over the stage will be breathtaking. Modeled after Notes Live’s thriving food and music center in Colorado Springs, the project will be built over 46 acres and will feature over 250 luxury fire pit suites, traditionally reserved seating (mid and lower bowl), a landscaped grass berm and custom-built Owners Club suites.

McKinney’s already-vibrant arts, recreation, and tourism scene made it a perfect fit for the Colorado-based Notes Live, which aims to construct its amphitheaters in growing cities that have almost everything except grand-scale outdoor live music venues. Between its active downtown – which in June hosts two days of “Texas Music Revolution,” featuring over 90 country performers on 20 different stages across the area – and major sports attractions, including the 12,000-seat McKinney Independent School District football stadium, and the annual CJ Cup Byron Nelson PGA tournament, McKinney has been a cultural center for a long time, and the Sunset Amphitheater will elevate the entertainment landscape even higher.