Texthelp Triples Audience Reach and Increases Pipeline While Saving Costs with the ON24 Intelligent Engagement Platform

A recent study found that businesses with a digital engagement strategy were 4X more likely to exceed their business targets. To highlight organizations with expert-level digital engagement strategies, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, today announced that Texthelp, a global leader in inclusive technology, has been able to triple its audience reach while cutting its average cost-per-lead in half.

Texthelp Group is focused on helping people learn, understand and communicate through the use of digital learning and accessibility tools. After using traditional marketing channels, primarily consisting of in-person events, Texthelp knew that to connect with today’s digital-first customer and continue to execute its mission of accessibility, it needed to innovate its marketing strategy and develop a digital engagement strategy.

“Embracing digital channels has enabled us to reach a broader global audience. Without transitioning to a marketing technology platform, we would not be able to achieve this level of pipeline growth,” said Donna Thomson, Principal Marketing Specialist, Texthelp. “ON24 not only empowers us to continually optimize our programs with engagement data and analytics, but it also saves our team countless hours by effortlessly collecting and integrating customer engagement data right into our system.”

With the ON24 Intelligent Engagement Platform, Texthelp consolidated its lead generation efforts into a single platform, while providing new accessibility features and advanced analytics at a global scale. Its new digital engagement strategy increased awareness, engagement and overall conversion rates – all while integrating first-party data from digital experiences with its marketing automation platform to expedite sales follow-ups.

By integrating ON24, Texthelp has gained the ability to optimize its programs and strategy by analyzing the performance of its digital experiences. The Texthelp team is now able to consistently deliver sustained pipeline growth for the organization.

“A successful marketing program hinges on a team’s ability to adapt and pivot to meet the audiences where they are, while ensuring cost-effective revenue growth,” said Tessa Barron, SVP of Marketing, ON24. “Texthelp’s adaptability and innovation in meeting audience needs sets an example for the industry, and we’re proud to help them continue moving their program forward.”