Collective Audience Launches AudienceDesk Powered by AudienceCloud, Next-Generation AdTech Platform for Marketers & Publishers - Seite 2

The AudienceDesk interface gives publishers and advertisers a single unified trading desk to create, forecast, serve, monetize, measure and optimize with greater user engagement, higher brand recall and more precise user data:

• AudienceDesk Creative Studio self-serve environment delivers vastly more efficient creative for a 2.9x brand lift.
• Customizable interactive templates with dynamic creatives that connect to external catalogs.
• GenerativeAI solutions for publishers and creative campaign managers.
• AudienceDesk Ad Manager enables agencies and brands to buy ad space on all collective sites.
• Publishers can easily enrich content, capture data, and build their own advertising or audience survey campaigns.
• Distributed functionality within third party AdTech platforms, DSP, SSP, DMP, tracking and others.

“It is time for change,” stated Collective Audience CEO, Peter Bordes. “Increasing complexity and costs has caused fundamental, far-reaching problems for AdTech and the digital media world. And it’s just not one thing that needs to change, it’s everything. So, we have pulled apart, rearchitected and built up from a new foundation a solution that solves the many challenges and roadblocks we face.

“AudienceCloud creates direct connections that allows us to finally automate the entire supply path process, and empower publishers and advertisers with next generation performance advertising units for the attention economy. The intuitive and easy-to-use AudienceDesk interface provides the unmatched ability to generate meaningful zero- and first-party data from their audiences in way that unlocks tremendous value.”

To learn more about AudienceDesk and AudienceCloud or sign up for a free demonstration, please submit your request here.

Collective Audience AudienceDesk powered by AudienceCloud is the Next-Generation AdTech platform for Brands, Marketers & Publishers

About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.