Spring Blossoms at the Macy’s Flower Show

Immersive gardens with blooming flowers and multi-sensory mise en scene will bloom at the 49^th Macy’s Flower Show featuring Christian Dior Parfums. In celebration of spring’s arrival, the main floor, balcony, and iconic Broadway windows of Macy’s world-famous flagship store in New York City Herald Square will transform into a breathtaking botanical experience from Sun., March 24, 2024, to Sun., April 7, 2024. The Macy’s Flower Show is free and open to the public during store hours.

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Macy’s Flower Show featuring Christian Dior Parfums will engage and inspire the senses at Macy’s Herald Square from Sunday, March 24 through Sunday, April 7 (Graphic: Business Wire)

“The Macy’s Flower Show places the colors, scents and sights of spring centerstage, transporting guests to an immersive and vibrant floral experience,” said Will Coss, executive producer, Macy’s Flower Show. “As we celebrate the start of the spring season, thousands of unique flowers, plants, and trees will bloom throughout the store in unison. This year, we are proud to work with Christian Dior Parfums to create an exclusive exhibition within our springtime oasis that will engage senses for customers to re-discover the iconic fragrance, Miss Dior.”

Macy’s beloved spring celebration has delighted generations of fans with fantastical gardens showcasing thousands of live flowers, plants, and trees from across the globe for nearly five decades. From a variety of landscapes and climates, the Macy’s Flower Show provides visitors with a one-of-a-kind opportunity to experience these florals blossoming in unison. As guests explore the aisles of color and tunnels of florals, they will discover interactive kaleidoscope displays, blooming strawberries, a tunnel filled with florals, playful watering can sculpture and additional eye-catching elements.

Throughout the two-week run of this year’s Flower Show, guests will have the opportunity to shop an exclusive product collection celebrating and complimenting the immersive color experiences and themes of this year’s show. Featured merchandise can be purchased in-store at Macy’s Herald Square and online at macys.com.

Miss Dior: From Flower to Fragrance

For the 49^th Macy’s Flower Show, Christian Dior Parfums invites guests to take part in an immersive journey and to discover the history and savoir faire behind the iconic Miss Dior perfume. The Miss Dior: From Flower to Fragrance installation and pop-up boutique will be open at Macy’s Herald Square flagship from March 24 to May 12, 2024.