Collective Audience and Reset Digital Launch Strategic AdTech Joint Venture - Seite 2

“It also advances us toward automating the end-to-end supply path for the first time by removing the traditional friction between brands and publishers, and thereby allow them to tap the global AdTech market with tremendous competitive advantages,” added Bordes.

Reset Digital’s founder and CEO, and former senior executive at Disney and Comcast, Charles Cantu, will be joining Collective Audience’s Advisor Collective. He currently serves on the advisory board for the Institute for Advertising Ethics (IAE) and faculty for the Revenue Enablement Institute.

According to Cantu: “Our industry has been wasting too much time engaging in death-spiraling conversations around old-world cookie targeting, walled gardens and how to harness the power of audience data.

“Now with our emotional AI and feelings-based data approach and solution going mainstream with the support of the technology underpinnings of Collective Audience’s first-of-its-kind platform, everyone will have the means to engage consumers at scale based on what motivates us as people rather than simply as targets.

“As this shift progresses, we believe serious market players will finally be able to leverage audience data as a new asset class. Moreover, they’ll be doing this the smartest way, powered by AI as an intelligent and empathetic layer to guide them. For Global 1000 marketers like the ones we serve, it is a promise kept.”

The structure of the joint venture includes granting Collective Audience and Reset Digital access to each other’s platform capabilities and data using API integrations that support a revenue-share model. The partners are also exploring possibilities for shared ownership through an equity exchange.

In the weeks ahead, Collective Audience plans to make additional major announcements related to yesterday’s official unveiling of AudienceDesk and AudienceCloud.

Reset Digital is anticipated to benefit from Collective Audience’s recently announced exclusive interim license and joint venture agreement with BeOp, an award-winning, Europe-based MarTech and AdTech industry-leading innovator. Through Collective Audience’s platform, Reset Digital will gain access to BeOp’s conversational advertising technology in North America.

About Reset Digital
Reset Digital's Neuroprogrammatic advertising platform is a first-of-its-kind programmatic platform that allows brands to engage omnichannel audiences based on what motivates them as people versus targets and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past. The results are radically better outcomes. Reset Digital's partners include the world's top brands, agencies, and publishers. For more information, go to resetdigital.co.