Yerbaé Announces Expansion into Target Stores

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is expanding distribution into Target Locations, one of the nation's leading retailers. This collaboration marks a significant milestone for Yerbaé as it brings its recently announced 12 oz Energy Line into select Target stores across the country.

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Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)

Known for its commitment to providing consumers with healthier and more natural beverage options, Yerbaé is excited to bring its unique lineup to Target's shelves. The partnership aligns with both companies' shared values of promoting wellness, quality, and innovation within the retail space.

"We are thrilled to partner with Target, a retail giant that shares our commitment to providing consumers with high-quality and better-for-you products," said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé. "Recognizing the evolving preferences of the modern consumer, Yerbaé's unique beverage offerings align seamlessly with the values and lifestyle choices of the Target shopper."

The trend forward plant-based energy brand has gained momentum as Yerbaé is growing faster than the category, at a reported +42%, in the latest 52 weeks (Latest 52 Weeks Ending 1.28.2024, TL MULO, SPINS).

Consumers can find Yerbaé beverages in the beverage aisle of participating Target locations, starting April.

About Yerbaé

Yerbaé Brands Corp., (TSXV: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.