Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time - Seite 2

When compared to KPIs benchmarked for Lending studies over the past five years by Kantar, the results of when Media.Monks applied BrandDiscovery emotions-optimized targeting stood out – performing more than 7X better for aided brand awareness, 4X better for brand favorability, and 2X better for purchase intent.

The Media.Monks campaign – activated through FreeWheel, a global technology platform for the television advertising industry – delivered millions of impressions within a matter of weeks. FreeWheel’s Head of Publisher Sales, Kathy Argyriou, said a critical component to the campaign’s success was being “better able to help advertisers reach their intended audience in premium television environments, fueled by the data sources that matter in today’s ecosystem.”

“In this complex and fast-moving media landscape, this collaboration is another step in tackling some of the most pressing industry challenges, and connecting buyers to premium, brand-safe ad inventory, with transparency and efficiency,” she said. “At FreeWheel, we take very seriously our mission to help fuel greater industry interoperability and our partnership with Wurl is the latest proof point of how we’re putting this philosophy into action.”

BrandDiscovery is available now in North America. Click here to learn more, and get in touch.

About Wurl

Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.

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The AppLovin Registered (A) Stock at the time of publication of the news with a raise of +1,04 % to 67,70EUR on Tradegate stock exchange (26. März 2024, 13:18 Uhr).