Morgan Stanley Wins Three 2024 Technology Awards in Generative AI, Fractional Shares, and Portfolio Risk Management

Morgan Stanley (NYSE: MS) announced today that it has won three 2024 Celent Model Awards recognizing the Firm’s innovative use of technology. The awards include a Model Wealth Manager Award for its AI @ Morgan Stanley Assistant in the Essential and Emerging Technologies category, a Model Wealth Manager Award for its Fractional Share program in the Personalization category, and a Model Risk Manager Award for its Portfolio Risk Platform in the Data and Analytics category.

“Being recognized by Celent for innovation in three categories is a true honor,” said Jed Finn, Head of Morgan Stanley Wealth Management. “These awards reflect our expertise in leveraging technology to create tech-forward products and solutions for the benefit of our clients and Financial Advisors.”

Celent’s Model Wealth Manager awards recognize best practices of technology usage in different areas critical to success in wealth management and is the main award that a financial firm in the industry can receive from Celent. Celent’s Model Risk Manager award category recognizes best practices use of technology in financial risk management, operational risk management, cross risk, and financial crime.

The AI @ Morgan Stanley Assistant leverages Open AI’s large language model to analyze and synthesize complex information in seconds and to summarize answers for Financial Advisors in an easily digestible format. Designed specifically for and by Morgan Stanley with appropriate controls, AI @ Morgan Stanley Assistant empowers Financial Advisors to ask questions and evaluate large amounts of Morgan Stanley’s world-renowned intellectual capital.

Morgan Stanley’s enhanced Select Unified Managed Account (UMA) platform offers fractional shares holding capability for Separately Managed Accounts (SMAs) and Exchange-Traded Funds (ETFs). Fractional Shares allow access to more tax efficient vehicles and professional management with lower initial minimum investments. It also increases the opportunity for diversification* by allowing investors to hold more positions and asset classes within their portfolio.

Morgan Stanley’s Portfolio Risk Platform and the risk analytics integrated into their proprietary platform applications help its Financial Advisors leverage dynamic risk insights across thousands of risk factors. Built in partnership with BlackRock and powered by Aladdin, Financial Advisors are able to instantly analyze an entire book of business, including assets held away, which helps identify and mitigate risk in client portfolios.