Enthusiast Gaming Partners with Playwire to Amplify Monetization Opportunities Across its Communities

Partnership Expected to Drive Improved Programmatic Yield and Incremental Revenue Opportunities While Delivering Significant Cost Savings

LOS ANGELES, March 28, 2024 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the “Company”) (TSX: EGLX), the leading gaming and media company in North America, today announced a multi-year partnership with leading advertising technology provider Playwire. Enthusiast Gaming will leverage RAMP, Playwire’s complete Revenue Amplification Management Platform, to power Enthusiast Gaming’s network of gaming websites, channels and apps.

The partnership with Playwire is foundational to Enthusiast Gaming’s previously announced streamlined strategy and cost reduction program, which focuses the Company’s energy and resources on its core of highly engaged fan communities. Playwire brings nearly two decades of experience helping enterprise organizations manage multiple sites and a strong legacy in gaming. This will allow Enthusiast Gaming to optimize its programmatic performance and drive incremental revenue opportunities. Enthusiast Gaming will continue to grow and control its sizable direct sales function that includes tent pole programming such as NFL Tuesday Night Gaming and Luminosity’s series of Let's Make Moves events, while benefiting from Playwire’s advanced technology and infrastructure, exclusive first-party data licensing solution, and expanded reach into international markets in Europe, Australia and Asia.

“Forging this partnership with Playwire provides Enthusiast Gaming with a world class adtech platform so that we can focus on our core -- building communities, and creating and curating content and experiences that engage gamers and esports fans,” said Board Chair and Interim CEO Adrian Montgomery. “The strategic initiative to outsource our adtech is a key element of our simplified and streamlined strategy. As a result of this partnership, along with other efficiency initiatives, we are well-positioned to deliver meaningful improvement in financial performance while continuing to serve our audience and brands.”

“As trailblazers in the gaming industry, Playwire is excited to partner with Enthusiast Gaming. Our collaboration signifies a dedication to amplifying Enthusiast Gaming's impact and reach," stated Jayson Dubin, CEO and Founder of Playwire. “At Playwire, we're committed to helping organizations with multiple websites monetize efficiently and effectively. With our cutting-edge technology and expert team, we've been doing just that for nearly two decades. These tools will empower Enthusiast Gaming to expand its platform without exhausting internal resources.”