The Real, Official Announcement of the Malmö Oat Milkers

Oatly to Form MiLB’s 121st Team - Seite 2

Spectators can expect unforgettable Oat Milker game experiences like a first-pitch ritual complete with oatmilk carton throwing, Oat Milkers trivia moments, a chance to “sign a contract to be an Oat Milker for a day,” and more. Oatly and Oat Milkers touchpoints will be featured throughout all 120 league stadiums, in addition to Oatly non-dairy frozen dessert concessions at select ballparks, expanding on the brand’s initial presence throughout the league last season which included sampling activations, a content series, and more.

“When Oatly asked us if they could create a new team, we initially just laughed and hoped they would give up on it,” said Uzma Rawn, Major League Baseball’s Senior Vice President, Global Corporate Partnerships. “Ultimately, we couldn’t say no to their Swedish charm and the convincing arguments they made for head-scratching antics and out-of-the-carton ideas -- and the chance to introduce umlauts to baseball fans across the country. We know our MiLB fans will be more than entertained by the Malmö Oat Milkers this season, and we hope you’ll cheer them on when they arrive for a game in your home city.”

While now primarily known for “assuming the identity of a MiLB team,” Oatly also makes a delicious range of oat-based, non-dairy milk alternatives that offer the same creamy taste, frothy feel, and functionality as cow’s milk, while generally having a lower environmental impact¹.

For more information on The Malmö Oat Milkers inaugural season and the team’s full schedule, please visit milb.com/oatmilkers, where if you’re ridiculous enough – apologies, uhm – if you’re adventurous enough, you can also enter for a chance to win season tickets*. That means, of course, you would have to visit all 120 MiLB team cities where you could follow the Malmö Oat Milkers season journey in-real-life and presumably claim the title of “#1 Oat Milkers Fan.”

About Oatly
We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.