From the SEE Impact Report: Q&A With Alan Adams - Seite 2

In your role, how do you engage with customers to help them reach their sustainability goals?

SEE takes a holistic approach that enables customers to reduce their environmental impact and achieve their sustainability goals. Sustainability means different things to different customers. Their goals vary, so there is no one sustainable solution nor silver bullet to solve their challenges. I guide our regional team through the process of learning what our customers' sustainability goals are and what they want their products and packaging to say about them. From there, the team shares the pros and cons of various packaging solutions to enable our customers to make the best choices for meeting their goals. In many ways, this means we are material agnostic. It's more about solving customer challenges than promoting specific packaging solutions.

Discuss the changing landscape in the Asia Pacific region and what sustainability innovations are being developed there.

The Asia Pacific region is diverse with developed economies working on advanced recycling, improving sorting, and increasing recovery rates. Great attention has been placed on creating packaging design criteria to increase the circularity of materials and developing mandatory rules to ensure the industry keeps up with those of us leading the way.

The region also has large developing economies struggling with difficult waste management challenges. Oftentimes, challenges lead to innovative solutions. Ocean-bound plastics is a good example. Collecting plastics at risk of ending up in our oceans supports an urgent intervention we need now. Green claims are on the rise, and increasingly, we see that trust and transparency are critical. Independent verification of claims on our recycled content is now a must.

SEE's Asia Pacific team has a strong record of developing innovative solutions. We've been recognized with more than 20 Australasian Packaging Innovation & Design Awards and WorldStar Packaging Awards combined, including three awards in the "Save Food Packaging Design" category, which recognizes companies in Australia and New Zealand that are developing innovative and sustainable packaging that minimizes food loss and food waste, extends shelf life, and improves the supply of food.