Largest Grocery Chain in U.S. Adds Yerbaé Across the Country

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its further expansion into the grocery channel with Kroger, the largest U.S. grocery store chain. Yerbae's products will now be available in over 1,000 Kroger locations across the country, solidifying its presence in the retail market.

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Yerbaé Plant-Based Energy, caffeinated by Yerba Mate. (Graphic: Business Wire)

This significant expansion includes 8 additional Kroger divisions, namely King Soopers, Frys, Fred Meyer, Smiths, Kroger Atlanta Division, Kroger Cincinnati Division, Kroger Houston Division, and Kroger Dallas Division. These new locations join the previously announced Marianos & Pick ‘n Save Kroger divisions, demonstrating Yerbae's commitment to reaching consumers nationwide.

Todd Gibson, co-founder and CEO of Yerbaé, expressed enthusiasm about the partnership, stating, "This partnership with Kroger represents more than just increased distribution. It's about strengthening Yerbaé's distribution network, forging connections with local grocery and convenience stores within these diverse regions. Our collaboration with Kroger opens new doors for us, enabling us to reach communities far and wide."

As part of this expansion, all participating Kroger locations will stock Yerbaé's recently announced 12 oz energy line. This transition from 16 oz cans to 12 oz cans aligns with the company's commitment to recognizing the evolving preferences of consumers and underscores Yerbaé's dedication to meeting evolving market demands.

Furthermore, Yerbae's recent national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting Penn State student-athletes, has been instrumental in driving distribution expansion efforts. “This collaboration has not only opened doors with Kroger but also paved the way for Yerbaé to explore additional exclusive branded product opportunities with colleges and universities nationwide. As Yerbaé continues to expand its footprint, more such distribution opportunities will emerge, allowing the brand to connect with consumers in new and exciting ways," said Todd.