Planet Announces Planet Insights Platform with Powerful Tooling for Unlocking Earth Observation Data

Planet Labs PBC (NYSE: PL) today announced Planet Insights Platform, the all-in-one place for creating Earth insights. Planet Insights Platform is a milestone in the journey to unify Planet’s product portfolio and the power of Sentinel Hub, which Planet acquired last year. Combining Planet’s analysis-ready Earth data products with cloud-based analytics and tools will allow users to efficiently analyze, stream, and distribute data at scale, so they can make decisions reliably and with confidence. With this launch, Planet is enabling broad area management solutions that allow governments and businesses around the world to unlock Earth observation data and get answers.

“Empowering our customers and partners to easily unlock the immense value within Planet data is our primary focus,” said Troy Toman, Senior Vice President of Product and Software Engineering at Planet. “Planet Insights Platform is an important milestone on that journey. We’ve unified our core offerings into a powerful set of APIs and tools that provide access to multiple data sets and powerful analytics. This breaks down the conventional barriers to leveraging the power of Earth observation data while laying the foundation for future cutting-edge capabilities that make it easier for our partners to build solutions and our customers to get the answers they need.”

Today, the platform brings together new capabilities that dramatically improve customers’ capacity to analyze and orchestrate large volumes of Earth data, reduce upfront development and maintenance costs, and focus on differentiation. These updates include:

• A unified account experience across Planet & Sentinel Hub: By linking the two platforms, users will now be able to access cloud hosting and imagery analysis tools from Sentinel Hub through a single login.
• Enhanced Analysis-Ready PlanetScope data: Analysis-Ready PlanetScope uses proprietary AI to create harmonized, cloud-masked, and spatially consistent daily stacks of images, which enable time-series analysis and machine learning applications.
• Updated global Road & Building Change Detection: Planet’s Road & Building Change Detection AI-based models point to where development is taking place across country-wide areas, on a weekly basis. This can help users clearly understand how and where the places they care most about are evolving.
• New and improved Planetary Variables: Field Boundaries trace the boundaries of agricultural parcels, giving insights into different crop types and growth throughout the season. Additionally, Crop Biomass Planetary Variable now integrates Planet’s daily, global PlanetScope data, offering a ​​cloud-free, analysis-ready data product for monitoring agricultural fields.
• Time series and statistical analysis: Within the Planet Insights Platform, users can efficiently translate imagery into formats best suited for advanced data science and AI / ML models.

“Making sense and taking action in the face of the global challenges that governments and businesses are facing today requires looking broader, closer, deeper, forward and backward in time,” said Will Marshall, co-founder and CEO of Planet. “And further, solving such challenges requires not just data, but solutions. I’m so excited for this strategic launch because it creates a central place to access the best of Planet data, analytics, and unique tools that will enable an ecosystem of customers and partners to build innovative solutions in this time of rapid global change.”