Wondery Chief Brand Officer Nicole Blake and Podcaster Guy Raz, Host of How I Built This and Wow in the World, to Keynote Licensing Expo

LAS VEGAS, NV / ACCESSWIRE / April 9, 2024 / Licensing Expo, the world's leading event dedicated to licensing, brand extension and collaborations, today announces its second keynote featuring Wondery Chief Brand Officer Nicole Blake to discuss franchise development opportunities from podcast intellectual properties (IP) alongside acclaimed How I Built This and Wow in the World co-creator and host, Guy Raz, as podcasts signal the next hotbed for brand extensions.

The keynote, to be held Wednesday, May 22, "Is Podcasting Where the Next Hit Franchise Will Come From? Sounds Like It", will explore how Wondery Kids, along with Raz and the rest of the team, are evolving Wow in the World, a top kids' and family series created by Tinkercast, from a podcast into a global lifestyle brand. Blake, a franchise development veteran known for spearheading growth for global juggernauts like Harry Potter and Thomas & Friends, will examine how Wondery is blazing trails by applying a Hollywood-style approach to franchise building and Consumer Products to develop podcast IP.

Foto: Accesswire

Foto: Accesswire

Guy Raz and Nicole Blake

Raz, renowned for in-depth interviews of hundreds of inventors and CEOs on the top-rated podcast How I Built This, and a co-founder of Tinkercast-named "Most Innovative Company" in 2024 by Fast Company- provides unique insights into how companies can create a culture of innovation and wow-worthy stories about how Wow in the World, the No. 1 podcast for kids and their grown-ups, is going from podcast to play. How I Built This features interviews with entrepreneurs as they share the origin stories of some of the world's biggest companies and most iconic brands.

Amanda Cioletti, Vice President Content and Strategy, Informa Markets Global Licensing Group notes, "Licensing Expo is the global stage to highlight the multifaceted business of licensing and one of the areas we have identified for discovery and growth is from the podcasting space. Wow in the World's origin story is a fantastic example of the endless opportunities audio-based properties have in the consumer product space, as Blake and Raz, each respectively celebrated for their industry leading perspectives and expertise, challenge us to think about licensing in a fresh way - like from podcasting."