Digimarc and DataTrails Partner to Solve the Industry’s Biggest Content Protection Challenge with Advanced Digital Watermarks and Cryptography - Seite 2

Solving the Content Protection Challenge

Committed to collaboration across industries and the public and private sectors, the Digimarc-DataTrails partnership follows the multi-layered approach to conveying digital media transparency set forth in Partnership on AI’s (PAI) Synthetic Media Framework, a first-of-its-kind Framework for the ethical and responsible development, creation, and sharing of synthetic media. PAI is a global non-profit organization that brings together communities from across sectors and industries to advance AI solutions that benefit people and society. One increasingly important leg of the organization's mission is ensuring the transparency of synthetic and non-synthetic media in an era of GenAI. PAI’s Framework identifies common technical methods for conveying whether a digital asset is AI-generated or AI-modified, based on information about the digital content’s origin or provenance.

“Relying exclusively on metadata attached to content to prove content authenticity is risky at best and creates an illusion of trust in today’s environment because metadata is easily stripped, shredded or misappropriated without the proper tools and technology to help keep it in place. Protecting, monitoring, and authenticating digital content requires a multi-layered approach that sees beyond individual files,” said DataTrails CEO, Rusty Cumpston. “Our collaboration with Digimarc delivers an industry-first solution that provides irrefutable proof of digital content authenticity and provenance through a revolutionary multi-layered approach.”

Partnering to Deliver a Multi-layered Solution

Creating an immutable audit trail to track the provenance of digital assets in a tamper-evident distributed ledger ensures content creators and businesses can prove content ownership and authenticity while allowing content consumers to detect fake data. DataTrails’ transparency and explainability platform supports trustworthy data distribution, and resolves contested data authenticity scenarios. Specifically, the DataTrails platform applies cryptographic proofs to trace digital content, providing transparent proof of who did what and when. Digimarc digital watermarks add another layer of digital asset protection communicating content provenance, authenticity, and copyright information about synthetic and non-synthetic digital assets in a way that is both secure and bound to the asset itself. An imperceptible digital watermark embedded in an image, video, or audio track creates a more persistent link between the asset and its manifest and helps recover it should it become detached.