Collective Audience Appoints Advertising Entrepreneur and Digital Healthcare Executive, Larry Krampf, to Advisor Collective - Seite 2

Krampf commented: “I believe Collective Audience has assembled the best and brightest in the direct media and performance advertising industry, setting it up to win in the first party data battle. The company is leading the way with its focus on user experience and value exchange, with this building actionable customer profiles that can deliver superior creative campaigns, user experiences, and business objectives.”

By being data driven and analytics based, and utilizing the best technology, Collective Audience’s new platform, Audience Desk powered by AudienceCloud represent the next generation ecosystem for value partners, and which is delivering a new level of trust and transparency.

The platform is designed to empower brands, agencies and publishers with audience-based performance advertising and media solutions in a way that unlocks unrealized value for its combined partners. Supporting a new form of integrated collaboration, the platform’s flexible, module infrastructure creates multiple revenue streams that can build strong enterprise value over the long term.

Larry Krampf Bio
Larry Krampf is the founder and principal of Atmosphere Marketing Group, a NYC and Miami based advertising agency. He is also principal and CEO of V&L Ventures, which focuses on real estate investment and business acquisitions.

After serving on the advisory board of GoMo Health, which connects behavioral science, technology, and creativity to activate healthy change, Krampf became its chief revenue officer.

Krampf began his professional career as an accountant at Deloitte, Haskins & Sells, and then as an advertising executive at Tracy Locke/ BBDO, before founding his own advertising agency, Krampf Communications in 1981.

Nearly a decade later, Krampf formed Princeton Communications Group, where he established a reputation for creative excellence and client service that earned the firm more than 200 peer-reviewed awards in virtually every category recognized by the industry.

Then in 2003, Krampf acquired and became CEO of Marke Communications, an integrated NYC based advertising agency focused on the healthcare, pharmaceutical, retail, financial services, insurance, technology, real estate, fashion, and beauty industries. 

He has been a member of several industry, cultural, and educational boards, including the Thomas Edison College Foundation; Tech United; Liberty Science Center; Garden State Arts Center Foundation; the Communications, Advertising, Marketing Association (CAMA); the League of Advertising Agencies; and the Jersey Shore Public Relations and Advertising Association.