From the SEE Impact Report: Q&A With Arnaud Brunet - Seite 2

We are also innovating our shrink barrier bag offerings. These novel food packaging solutions provide product protection and sustainability and are helping to make the switch from heavy thermoform packs to lightweight shrink vacuum bags.

In addition, we are helping our customers measure and report improvements in their environmental impact through a reduction in greenhouse gas emissions. By being able to quantify benefits of the packaging and the savings from waste reduction, we provide our customers with confidence that their sustainability efforts are making a difference.

How is your team working to address circularity in the region?

Together with a cheese processor, leading retailer, chemical recycler, and polymer manufacturer, in 2020, SEE's EMEA team led the industry in sustainability by conducting a trial to prove that closed-loop recycling is feasible for complex soft plastic film. Since then, we have expanded efforts and engaged with other customers and partners to scale efforts for collection, recycling, and reuse of materials - with an emphasis on expanding the type of packaging materials that are collected. We have a vision for circularity that combines the material efficiency of flexible packaging with the innovation of chemical recycling to make packaging that can be remade.

How is SEE collaborating in EMEA to help customers achieve the most sustainable impact?

In many ways, carbon footprint and greenhouse gas emissions are the currency of sustainability. We use life-cycle assessments that include both packaging and the packed product and work with our customers to minimize overall impacts. Through product design, we achieve outstanding packaging performance.

But just as we focus on design for performance, we are focusing on design for circularity - by anticipating future regulatory requirements and working to implement design standards to make sustainability easier to understand for customers and consumers.

The key is "design for performance" and "design for circularity" have to be done together. We work with association partners to emphasize how we must simultaneously protect the packaged product while designing our packaging solutions to be collected, sorted, and recycled. Keeping these design elements in balance is critical to prevent food waste while making sure the packaging has a means to be recovered after use.

Read the full SEE Impact Report 2022

Foto: Accesswire

View additional multimedia and more ESG storytelling from SEE on 3blmedia.com.

Contact Info:
Spokesperson: SEE
Website: https://www.3blmedia.com/profiles/see
Email: [e-mail]

SOURCE: SEE

View the original press release on accesswire.com


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