2024 US Cannes Lions Young Lions Winners Announced

National CineMedia (NCM), the largest cinema advertising platform in the country and the US representative to the Cannes Lions International Festival of Creativity, announces the winners of the 2024 US Young Lions competition. Over 500 teams comprised of young professionals across the advertising, digital, media, creative and PR industries registered for the competition this year, up 20% year over year. There were 333 official competition entries, an increase of 17% compared to last year. The five winning teams were named and honored last night by NCM at the TEAM USA Winners Announcement event, hosted by Initiative, with all 25 finalist teams in attendance.

The winners will compete in person as TEAM USA in the global Young Lions competition at the Cannes Lions International Festival of Creativity, the world’s leading celebration of creative marketing and communications, taking place from June 17-21 in Cannes, France.

2024 US Cannes Lions Young Lions Winning Teams Comprising TEAM USA:

• Digital: Jessica Nugent, TBWA\Chiat\Day LA & Rachel Findlay, TBWA\Chiat\Day LA
• Film: Emma LeMay, Weber Shandwick & John Chavez, Weber Shandwick
• Media: Cara Miller, Initiative & Christian Savino, Initiative
• PR: Morgan Biles, Weber Shandwick & Lena Church, Weber Shandwick
• Print: Chloe Bayhack, FCB New York & Victoria Rocha, FCB New York

The TEAM USA winners and their work, along with a list of all 2^nd and 3^rd place awards, can be seen here.

Participants were tasked with crafting an innovative campaign to propel the 2024 Young Lions Non-profit Partner, Gold House, and their seminal A100 List, to new heights, with a focus on captivating Gen Z audiences. The A100 honors the 100 most impactful Asian Pacific leaders across industries and distills their contributions to changing culture and society. For the first time, the Young Lions Non-profit Partner has committed to utilize competition work in-market. Gold House will be implementing elements of the campaign idea from3^rd place Digital Team, Riya Gupta and Payton Cianfarano, both of Burrell, in their A100 marketing strategy this May.

This year, NCM announced TEAM USA Advisors, a new mentorship program that will provide the US winners with personal guidance in advance of the global Young Lions competition. The chosen executive leaders each have a unique connection to Cannes Lions and a commitment to advising the next generation of the industry’s rising stars. The 2024 TEAM USA Advisors are: