Rayonier Explores Forestry Career Paths: Discover the Role of a Timber Marketing Manager

As the forest products market goes through its ups and downs, Rayonier's timber marketing managers bring stability to the company by ensuring healthy sales regardless of changes in the economic environment.

NORTHAMPTON, MA / ACCESSWIRE / April 18, 2024 / Rayonier
Originally published on Rayonier.com

Forestry careers offer a unique blend of working outdoors and contributing to environmental sustainability. In this article, we delve into the role of Timber Marketing Managers, their significance in forestry, and the pathways to becoming a part of this dynamic field.

What is the Role of a Timber Marketing Manager?

Timber marketing managers - or TMMs, as we like to call them - sell timber to sawmills, wood pulp businesses, log exporters and other buyers for companies like Rayonier. TMMs work to get the best possible value out of the trees we have invested in and nurtured for decades.

At a high level, tasks include:

• Developing and implementing strategies for a timber sale.
• Assessing the quality and quantity of timber resources.
• Understanding market demand and trends.
• Negotiating contracts with buyers.
• Ensuring harvesting practices align with sustainable forestry principles.

Timber marketing managers act as a bridge between forestry operations and the marketplace, aiming to maximize profitability while promoting responsible resource management.

The Importance of Timber Marketing Managers in Forestry

Timber marketing managers' strategic decisions and adaptability contribute significantly to the overall health of the timber market.

Adapting to changing market dynamics is a cornerstone of the role. TMMs navigate challenging markets, overcome obstacles, and strategically position timber products to thrive in a dynamic environment, showcasing their resilience and strategic foresight.

"When Rayonier harvests timber, it needs to be sold no matter what the market conditions are," says Kevin Pilemalm, our Senior Timber Marketing Manager on the Olympic Peninsula in Washington State.

Many factors affect timber sales, such as the overall economic climate, weather conditions that impact logging activities, and local production expenses. These factors are in constant flux and can affect costs and logistics. Our TMMs adapt to these changes to get our forest products to markets.

In addition to this mental calculus, TMMs manage long-standing relationships with loggers and buyers in their local communities, ensuring steady, productive business partnerships.