Adobe Charts the Future of Creativity and AI at MAX London - Seite 3

Breakthrough Innovations Across Surfaces

Adobe is democratizing AI with recent innovations that deliver powerful generative AI wherever and whenever its customers need it, including major releases in Adobe Premiere Pro, Adobe Acrobat Reader and Acrobat.

Last week, Adobe previewed breakthrough generative AI innovations within Adobe Premiere Pro that will reimagine video creation and production workflows, delivering new creative possibilities that every pro editor needs to keep up with the high-speed pace of video production. New generative AI tools coming to Premiere Pro this year enable users to streamline editing videos, including adding or removing objects in a scene or extending an existing clip. These new editing workflows will be powered by a new video model that will join the family of Firefly models including Image, Vector, Design and Text Effects.

Adobe released AI Assistant for Reader and Acrobat, transforming digital experiences with generative AI for consumption and creation and unlocking new value from the information inside the approximately 3 trillion PDFs in the world. Deeply integrated into Reader and Acrobat workflows, AI Assistant transforms long documents and overwhelming information into helpful insights and easy-to-understand, actionable content – generating summaries, answering questions and formatting information for distribution.

Adobe introduced the next generation of Frame.io, delivering a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production. Frame.io V4 (beta) is designed to meet the complex needs of creative teams delivering personalized content at scale by centralizing feedback, helping to reduce rounds of revisions and accelerating the delivery of media assets. With all-new workflow management capabilities, anchored by a dynamic metadata framework and smart folder system called Collections, V4 introduces a cloud-based platform that is fully customizable, powerful and flexible enough to facilitate any creative workflow – for video and beyond.

Adobe MAX

Adobe MAX London (April 23, 2024) brings together diverse and vibrant creative communities from around the world for a uniquely immersive and engaging experience, showcasing the latest Adobe products, features and innovations. MAX London is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as documentary presenter Louis Theroux, filmmaker and photographer Margot Bowman and multi-disciplinary artist and designer Yinka Ilori will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience. Virtual event attendees can livestream keynotes here starting 23 April, 2024 at 2am PT. Adobe is bringing MAX to Miami from October 14-16. For more information and to register for MAX, visit max.adobe.com.