Crest Marine Expands Portfolio with the Launch of Balise Pontoon Boats

All-New Line of Luxury Pontoon Boats Revolutionizes Entertainment on the Water

OWOSSO, Mich., April 23, 2024 (GLOBE NEWSWIRE) -- Crest Marine, LLC., a leader in the recreational powerboat industry and subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT), today announced the expansion of its portfolio with the launch of an all-new, independent luxury pontoon brand, Balise Pontoon Boats (“Balise”). Balise was born from the singular mission to be the most luxurious and innovative pontoon boat on the market. The team behind Balise prioritized timeless artistry, sophisticated entertainment, radical innovation, and uncompromising quality in developing this new brand. And from these principles this vision has come to life.

“The launch of the Balise brand is the culmination of nearly three years of careful consumer research, design, and engineering to redefine the way consumers experience on-water luxury and sophisticated entertainment,” said George Steinbarger, President of Crest Marine. “Jointly developed by a dedicated team of Crest Marine and MasterCraft professionals, we leveraged more than 120 years of combined premium boat building experience, design, and innovation to develop a brand whose single goal is to deliver a standard of elegance, performance, and quality not previously experienced in the pontoon segment.”

The Balise brand will initially launch with two distinct models, the Horizon and Helix. Every model is meticulously designed and fitted with distinct features to make your time on the water exceptional. Both models are available in either 24- or 26-foot lengths, and can be outfitted with the Cruise (“C”) or Lounge (“L”) layout configurations. Each model is fully suited for on-water entertainment with premium comforts including plush upholstery, wireless phone chargers, and RGB interior lights throughout. For even greater comfort and convenience, both models offer numerous upgrades such as dual 12-inch screens at the helm, dual windshields, underwater lighting, diving board, and a user-friendly low-profile ladder. And in an industry-first, Balise is introducing an in-water power cooler that automatically brings your cooler down to water level while anchored – greatly enhancing your in-water entertainment experience. Additionally, Balise has revolutionized in-water audio with its 4D sound system, designed to deliver full-range, crystal-clear sound to you and your guests while relaxing in the water.