ChromaDex Announces Nationwide Launch of Tru Niagen at The Vitamin Shoppe

ChromaDex Corp. (NASDAQ:CDXC), the global authority on nicotinamide adenine dinucleotide (NAD⁺) and healthy aging research, announces that its flagship consumer supplement, Tru Niagen, is now available at The Vitamin Shoppe retail locations nationwide and online at www.vitaminshoppe.com. This retail expansion adds Tru Niagen to the shelves of 700 locations of The Vitamin Shoppe and Super Supplements, enhancing consumer access to the number one healthy-aging NAD⁺ supplement in the United States^†.

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Tru Niagen, the number one healthy-aging NAD+ supplement in the United States, launches at The Vitamin Shoppe (Photo: Business Wire)

“This expands the distribution of Tru Niagen to an important specialty retailer,” said Rob Fried, CEO of ChromaDex and Founder of Tru Niagen. “The introduction of Tru Niagen into The Vitamin Shoppe's network of stores underscores our commitment to making our gold standard products accessible to a broader target audience.”

Tru Niagen features NIAGEN (patented nicotinamide riboside or NR), the most efficient and superior NAD⁺ precursor that supports cellular health, recovery, and vitality. Tru Niagen embodies the highest scientific and quality standards and is backed by two Nobel Prize winners, 30+ human clinical studies, 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.

Muriel Gonzalez, President of The Vitamin Shoppe, commented: “From cellular health to cognitive function and mobility support, innovative products that support longevity and healthspan are in growing demand at The Vitamin Shoppe and Super Supplements. We’re excited to introduce Tru Niagen’s advanced cellular health formulas to our customers, who are seeking science-backed solutions to help them achieve their lifelong wellness goals.”

Tru Niagen 300mg 30-count and 90-count bottles are now available in the longevity aisle of The Vitamin Shoppe and Super Supplements retail stores and at www.vitaminshoppe.com/truniagen.

For more information about the science behind Tru Niagen, please visit www.truniagen.com.

About ChromaDex:

ChromaDex Corp. (NASDAQ:CDXC) is the global authority on nicotinamide adenine dinucleotide (NAD⁺), with a focus on the science of healthy aging. The ChromaDex team, comprised of world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD⁺. A vital coenzyme found in every cell of the human body, NAD⁺ declines with age and exposure to other everyday stressors. NAD⁺ depletion is a contributor to age-related changes in health and vitality. Setting the benchmark as the gold standard in scientific rigor, safety, quality, and transparency, ChromaDex is the innovator behind its clinically proven flagship ingredient, NIAGEN (patented nicotinamide riboside, or NR), the most efficient and superior-quality NAD⁺ booster available.