GRAY TELEVISION ROLLING OUT ADVANCED FEATURES WITH NEXTGEN TV - Seite 2

In addition to advanced picture and sound quality, Gray also is using NEXTGEN to offer new interactive and streaming services for viewers. In Las Vegas and Kansas City, Gray’s stations are using NEXTGEN TV and the RUN3 Platform as a portal to access Gray’s live 24/7 local news-focused national streaming service, Local News Live. With a simple click of the remote, viewers watching KVVU(TV) in Las Vegas or KCTV(TV) in Kansas City on a NEXTGEN television set can access Local News Live. Gray’s stations in Las Vegas and Kansas City are the first to use NEXTGEN as a portal to access a free, live streaming news service providing a new public service to viewers in Gray’s markets.   

“With NEXTGEN TV and the RUN3 Platform, Gray is able to bring Local News Live to the millions of viewers in Gray’s markets who have already purchased or will soon purchase a NEXTGEN TV set,” said Sandy Breland, Gray’s Chief Operating Officer.    

“In the coming months Gray anticipates it will use NEXTGEN TV and the RUN3 Platform to offer more innovative and interactive features for its viewers, including start-over, interactive gaming channels, and much more,” offered Rob Folliard, Gray’s Senior Vice President and currently the Chairperson of NEXTGEN TV consortium PearlTV. “With the strong penetration of NEXTGEN TV capable television sets in the country, we expect consumers will increasingly recognize how NEXTGEN TV will improve their experiences even more than our industry’s transition from analog to High Definition fifteen years ago.”     

About Gray:

Gray Television, Inc. is a multimedia company headquartered in Atlanta, Georgia. Gray is the nation’s largest owner of top-rated local television stations and digital assets. Its television stations serve 114 television markets that collectively reach approximately 36 percent of US television households. This portfolio includes 79 markets with the top-rated television station and 102 markets with the first and/or second highest rated television station. Gray also owns video program companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as the studio production facilities Assembly Atlanta and Third Rail Studios.   Gray owns a majority interest in Swirl Films. For more information, please visit www.gray.tv.

Gray Contact:

Kevin P. Latek, Executive Vice President, Chief Legal and Development Officer, 404-266-8333

Robert J. Folliard, Senior Vice President, Distribution and Government Affairs, 404-266-8333

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