Quad launches In-Store Connect, teams up with The Save Mart Companies on initial roll-out

Quad/Graphics, Inc. (NYSE: QUAD) today announced a new partnership with The Save Mart Companies, the largest private regional grocer on the West Coast, to launch its in-store retail media network. In-Store Connect by Quad positions digital screens and kiosks throughout the store, giving retailers and consumer packaged goods companies more impactful opportunities to deliver relevant promotions, share key product information and connect adjacent product options to shoppers, thus enhancing the overall shopping experience.

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“Physical stores continue to account for the vast majority of retail sales, especially for grocers,” said Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad. “Teaming up with The Save Mart Companies on the In-Store Connect roll-out is a first-of-its-kind partnership that demonstrates how retailers can generate value for the brands on their shelves, the customers in their aisles and their own bottom lines by deploying high-impact, in-the-moment, in-store retail media networks that bridge physical and digital consumer connections.”

The Save Mart Companies will implement Quad’s specialized digital sign technology in 15 stores across its three banners: Lucky, Save Mart and FoodMaxx. Quad will work closely with the company and their vendor partners to create and deliver real-time promotions and product information to shoppers throughout the customer journey.

“The in-store experience is rapidly evolving, and In-Store Connect allows us to create an engaging, dynamic environment tailored to the location and time of day the shopper is moving throughout the store,” said Tamara Pattison, Senior Vice President and Chief Digital Officer of The Save Mart Companies.

The initial roll-out will demonstrate the platform’s ability to seamlessly integrate digital retail media into The Save Mart Companies’ existing in-store infrastructure and deliver relevant promotions and product information to shoppers in the form of digital kiosks, end caps, shelf screens and vertical banners. Upon successful completion of the inaugural phase, The Save Mart Companies plans to expand the platform to their remaining 179 stores in California and Nevada.